Super Star Mahesh babu’s upcoming film “1-Nenokkadine” under Sukumar direction is doing tremendous business before its release. The movie got much pre-release hype and distributors are not stepping back to pour the money for bagging the area rights.
We already heard about the satellite rights of the movie which was sold long back for a whooping amount of 13 crores. Now the movie rights have reportedly been sold out to Rs.4 crores to 'S Creations' for Guntur area on NRA basis.
Earlier, NTR's 'Baadshah's rights were also sold out to Rs.4 crores while Pawan Kalyan's 'Athrintiki Daredi' was sold out to Rs.4.05 crores in this area. Vizag area rights also sold for a record price and Gayatri Devi Films has bought the rights by shelling out whopping Rs. 5 crore.
Mahesh Babu and Kriti Sanon are the lead roles in the movie. Sukumar is directing the movie under the 14 Reels entertainment banner. Ram Achanta, Gopichand, Anil Sunkara are producing the movie.Devi Sri Prasad(DSP) have scored the music for this film. Ratnavelu is the cinematographer. The movie is gearing up for release on 10th January,2014.